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Pinrose

Poring through behavioral psychology and olfactory research, the Pinrose team designed a science-based scent profiler to help women discover perfumes that work with their skin, personality and lifestyle. Using groundbreaking research on the neurological phenomenon synesthesia (ie. stimulation of one sensory or cognitive pathway leads to automatic, involuntary experiences in a second), visitors take an innovative online quiz that tests for preferences of certain colors, sounds, and textures and reflexively maps these choices onto the olfactory spectrum.

The fragrance industry can be difficult to navigate without the necessary “scent vocabulary.” Most companies describe their scents based on fragrance notes alone, yet the average consumer may not know what ingredients like freesia, cardamom or patchouli actually smell like. The Pinrose scent-mapping method uses science and data driven technology to help customers discover their preferences in more grounded terms. Pinrose then delivers a personalized scent profile and recommends a set of Pinrose scents for each user based on an algorithm that has been tested by over 200,000 users. Each Pinrose fragrance has a vibrant, playful personality of scent notes; each designed to be worn either alone or layered together, promoting users to have fun while experimenting with their fragrances.

The brand is currently sold in Nordstrom and Sephora stores nationwide, and available online at Nordstrom.com, Sephora.com, and Pinrose.com. Voir moins expand_less
Poring through behavioral psychology and olfactory research, the Pinrose team designed a science-based scent profiler to help women discover perfumes that work... Voir plus expand_more

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